Tour de France: Caravan of Love

Tour de France: Caravan of Love

The Tour can wait. There’s a carnival procession to be witnessed and freebies to be had. We join the publicity caravan, Henri Desgrange’s 1930 marketing masterstroke that half the roadside spectators love more than the race

Racing Tour de France 2017 Tour de france publicity caravan

A handsome young man is gyrating for all he’s worth on the back of a flatbed truck, miming taking a shower. 

Thankfully, for decency’s sake, he is wearing a skimpy pair of shorts. He smiles, jiggles around to the Europop thumping out of the mobile speakers and plays to the crowd assembled roadside, hoping a mini sachet of Xtra washing detergent might get tossed their way.

Jonathan Cusigny is an actor, but for the next three weeks, he will be miming his daily ablutions in front of millions of spectators. “I am playing in the theatre, so this is a job for the summer for the money. All the way to Paris,” he confidently predicts. “Our job is very cool. They come 50 per cent for the caravan and 50 per cent for the sport.” 

As there was a lengthy downpour of rain earlier in the day, there’s a good chance young Cusigny was cooler than he might like. And wetter. “The show must go on!” our shivering thespian hollers, before reaching into the truck for a hoodie.

 

It’s his first Tour. Will he still be smiling having wiggled his way through two mountain ranges whilst twirling around an aluminium pole for another 3,000km to the same mind-numbing soundtrack? “After two more weeks, I don’t know,” he responds. But it’s an acting job, and he is the consummate professional. 

The Rouleur Tour de France collection

We wish Jonathan all the best, promise to catch up with him again in the Pyrenees and talk to team leader Olivier Simon. It’s his fourth Tour, second as a manager and probably his last, as he starts new employment in September. “There is no job like it,” Simon says, finding co-ordinating four cars and a truck on their circuit of France infinitely more interesting than the roadshows and product launches that form the rest of his year’s work.

He has done two Tours for Xtra, preceded by publicising a movie and, before that, throwing out bracelets for 2007’s London Grand Départ. “You have three minutes gap from one product to the next. Today we had the big bus from Xtra, so everything had to be perfect,” he says, leaning against his truck that sports a small dent in the front offside panel. Luc, the vehicle decorator, sidles up, looking decidedly unimpressed.

 

A big-haired driver from one of the Xtra cars – a fleet of soft-top VW Beetles with giant bottles of detergent perched precariously on the boot – joins us to provide his take on the madness in the mountains. 

“There are so many people on the last few kilometres of the climbs,” says Hair Bear. “When you are driving the lead car, it is like a sea opening in front of you. You always have to be vigilant. 

Cool socks for hot days

“Sometimes they are drunk when they have been waiting a long time. I drove over a guy’s foot one time. He was too close and I couldn’t turn in time. But just the one time,” he says, sheepishly.

It could have been worse. We hotfoot it out of there to catch the stage finish, all of our digits intact.

Will Jonathan make it all the way to Paris? Part two to follow… 

The post Tour de France: Caravan of Love appeared first on The world's finest cycling magazine.

Racing Tour de France 2017 Tour de france publicity caravan

READ MORE

The poetic beauty of Siena: inside the city that hosts Strade Bianche

The poetic beauty of Siena: inside the city that hosts Strade Bianche

Rouleur's James Startt takes a photographic journey around one of Tuscany's most picturesque cities

Leggi di più
Katarzyna Niewiadoma and Demi Vollering at Strade Bianche Donne 2024

Strade Bianche 2025 women’s contenders: a showdown over the dirt roads of northern Italy

Rouleur looks at the contenders to take victory in Siena at the tenth anniversary of Strade Bianche Donne

Leggi di più
The peloton at Strade Bianche 2024

Strade Bianche 2025 men’s contenders: Who will conquer the white roads of Tuscany?

As the WorldTour takes on the dirt roads of northern Italy, Rouleur looks at who is in with a chance of winning in Siena

Leggi di più
Opinion: Unless other teams step up, Alpecin-Deceuninck are about to dominate this Classics season

Opinion: Unless other teams step up, Alpecin-Deceuninck are about to dominate this Classics season

Good luck to the rest of the peloton, because the Belgian team are on track to be stronger than ever in 2025

Leggi di più
Upset at Omloop: Is this going to be the most unpredictable Classics season ever?

Upset at Omloop: Is this going to be the most unpredictable Classics season ever?

Wærenskjold’s surprise victory in the men’s Omloop Nieuwsblad shows that with the peloton at its current level, winning is tougher than ever

Leggi di più
Lotte Claes wins Omloop Het Nieuwsblad

Stalemate: How the breakaway took advantage of an FDJ-Suez and SD Worx-Protime standoff at Omloop Het Nieuwsblad

Lotte Claes of Arkéa-B&B Hotels Women profited from politics in the peloton behind to take the biggest victory of her career

Leggi di più

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE